Alyssa G.

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Alyssa is a seasoned lifecycle marketing leader with over 10 years of expertise in crafting end-to-end customer journeys from acquisition to retention across various dynamic sectors such as SaaS, B2B, and e-commerce. Her deep knowledge of customer engagement strategies enables her to drive conversion, usage, and adoption. Alyssa is passionate about helping startups and small businesses achieve growth by implementing effective go-to-market strategies that generate revenue and foster usage and adoption.

Fractional Skills

Developing comprehensive lifecycle marketing roadmaps and strategies focused on acquisition, adoption, retention, and loyalty
Managing and optimizing customer outreach through email, in-product notifications, and personalized content to all segments of the user base (welcome series, nurture programs, product updates, upsell, cross-sell, and more)
Designing and executing targeted email campaigns, automation workflows, and engagement programs
Utilizing data and analytics for effective customer segmentation and optimized communication strategies
Managing marketing automation tools, CRM systems, and email marketing platforms
Optimizing eCommerce flows, conversion rates, and Product Led Growth (PLG) strategies
Building scalable digital marketing program operations
Implementing continuous A/B testing methodologies
Expertise in customer journey mapping, from initial interaction through long-term retention